Unveiling Our New Look
RK Venture’s website got a major facelift. And now the cobbler’s children aren’t just walking around barefoot, we’re stylin’. We upped our game, made some big changes, and the result is a refreshed website that doesn’t only show what we do, but who we are. Our new website is all about the eye candy. When people visit our website, they want to see our creative. And it’s all there.
The new website is all about letting our work speak for itself. Whether it’s public safety initiatives, broadcast spots or high-impact digital campaigns, we’ve made it all more accessible for anyone checking us out. Efficiency was key, but we didn’t go minimalist. Instead, we kept things graphic and bold but not cluttered. It perfectly reflects our personality. It feels like us.
Our headshots got an overhaul, too, thanks to Albuquerque-based photographer Nathaniel Tetsuro Paolinelli. If you haven’t heard of him, check out his website: nathanielpaolinelli.com. He’s the talent behind the photography for the Route 66 campaign we created for the City of Albuquerque. We didn’t want typical, corporate LinkedIn headshots. We weren’t aiming for stiff professionalism or generic smiles. Instead, we wanted something with character, a little more personal, and Nathaniel delivered exactly that. He captured the vibe of our team in a way that’s creative, distinctive, and uniquely RK Venture.
The day of the shoot with Nathaniel was a lot of fun. But you would never know if from the images we each selected of ourselves. For reasons none of us can quite explain, we each picked our most serious, introspective shots. When put all together, we looked like a joyless lot. Thankfully, our Art Director stepped in and took charge. Becky selected images that make us actually look like we want to be here. Which we do.
Please take a tour around our new site. Check out our work, get to know the team, and see what we’re all about. We’re excited to share it with you.